Why everything on mobility should go to Apple?

The revolution of mobile phone has been tremendously shifted from the “voice only” appliance to the multi-tasking device; voice, video and data. The latest approach taken by manufacturer is to enhance the video processing and transfer capability. However, since the grand debut of Apple Iphone, the product named “Apple” itself has become consistently a benchmark for other product line. Taking for example when the first Iphone has been released, the new generation is said to be evolved, even though the Windows mobile, Symbian OS , Linux OS has already been around in the market for quite some times.

The question is, why it always Apple become the first runner for the mobility championship? Eventhough we have windows mobile, Symbian v3, and android, but they seem to be lacking behind in term of technology update. In addition, If we monitor the trend closely, everybody is following Apple. In term of application, usability, interface, or even physical design, every single eyes of manufacturer are seems looking direct to the Apple product.

The nearest probability I might be thinking is on the commercialization issue. The rest of manufacturers are still in hesitance to move beyond each other due to being scared for being rejected by users. Hence, they just do wait and see. Apple becomes the first runner to penetrate the market with their new gadget, and other will do the same with some modification and enhancement. Nonetheless, the Apple has become the glorious benchmark for all mobile manufacturers.

Well, I have tried Symbian, android, Iphone OS, for their user friendliness, rich of applications, supports, and community support. I found most of them tried to follow the concept brought by Apple Iphone. I am not surprise if just within a month there will be a mobile phone with the capability to handle HD (720p) video or even full HD (1080p), which higher than iphone has offered in Iphone 4, since Apple has successfully market their new technology with full of acceptance from the users.

Nokia strikes back

NOKIA'S HOPEFULS: (l-r) The Nokia C6, C7, N8 and E7. Nokia is banking on these four Symbian ^3-powered smartphones to regain the lead in the smartphone race.

Nokia brushed off its recent top management reshuffle and used its annual Nokia World conference here to signal that it is not ready to give up in the high stakes smartphone battle despite being overshadowed by the competition, such as Apple's iPhone and Google Android devices.

In fact the company came out swinging and took some well-aimed digs at the two competitors, its fiercest rivals in the smartphone space now.

Apple was first in the firing line as Nokia made fun of its senior vice-president of iOS software, Scott Forstall, for inadvertently using the Finnish company's well known tagline "Connecting People" in a video.

"For us, it is not just a feel-good tagline, it's our mission," said Nokia executive vice-president for markets Niklas Savander in his opening keynote.

The company also said that it sold more smartphones than Apple and Android combined in the last quarter.

"On average people buy 260,000 Nokia smartphones every day - that's more smartphones sales than any other company by far. Period," Savander added.

Ever since Nokia started making Symbian 60-based smartphones, it has shipped 300 million devices to date and currently holds just over 40% of the market share, the company said.

Savander also reinforced Nokia's strategy to continue making handsets to cater to different market segments and user experiences despite opinions that the company should concentrate on just the high-end smartphone section.

"We will continue to expand the availability of smartening features because everyone - not just the well-off - should have easy access to the Internet and modern mobile communications," he said.

Savander added that Nokia was not going to apologise for the fact that it wasn't Apple or Google or anybody else. "We're Nokia and we're unique," he said.

He also spoke about the company's push into the mobile location and navigation space and said that - contrary to popular perception - it is Nokia, not Google, that is the leader in mobile navigation.

He said that Ovi Maps is far less data hungry than Google Maps because it is optimised for mobile use. In terms of global reach, he said Ovi Maps is available in 78 countries and 46 languages.

The reason that Nokia is intent on "owning" the mobile location and navigation space is because more than 800 million people will have access to GPS-enabled phones by 2013, Savander said.

"Your phone will be able to analyse your location, friend's locations and take into account your tastes and needs. This 'science fiction' story is now in place and soon everyone will have a coordinate. The impact of this is huge," he said.

The fightback

Despite delivering stinging ripostes to Nokia's competitors, Savander admitted that the company hasn't been as competitive as it wants to be in the smartphone space.

But he quickly added that all that was about to change as the company is about to shift into high gear to regain the spotlight in smartphone leadership.

"Nevermind the past. Today is about the here and now, about three words: Nokia is back."

Spearheading the fightback are four new models - the previously-announced N8 entertainment phone, the C6 and C7 for social network users, and the E7, which is the successor to the business-centric Communicator (see sidebar).

At the heart of these new phones is the new Symbian ^3 operating system, which was talked-up by outgoing Nokia executive vice-president for mobile solutions, Anssi Vanjoki.

He began his keynote by vigorously defending the new Symbian OS against criticism that it is the same old system by those who have just looked at screenshots of it.

"It's like dismissing the performance of a new car with a new turbo-charged engine before driving it just because the dashboard looks familiar," Vanjoki told the audience.

He said the majority of improvements are under the hood with over 250 new features and enhancements such as support for multiple home screens, visual multitasking, gesture-based interactions and a noticeable reduction in prompts.

The new devices, which are also tightly integrated with enhanced Ovi services and apps, reinforce the company's vision of a mobile industry that is increasingly being defined by socially connected, location-based devices and experiences.

The phones will include a completely updated Ovi Store that promises a friendlier user interface and a new collections feature to quickly access popular apps and games available now, or soon, such as Foursquare, Angry Birds and Need for Speed Shift.

There will also be free access to the latest beta release of Ovi Maps which amongst others, adds visibility to subways, trams and trains in 85 cities around the world, real-time traffic, safety alerts in or out of navigation mode and speed limit warnings.

In addition, there are improved search capabilities and users can share their location immediately via text messages or e-mail to other browser-enabled phones.

Developer focus

With the smartphone business being predominantly about apps, Nokia is also taking steps to make it easier for developers to create more applications for the Symbian platform.

With Symbian ^3, Vajonki said that the fragmentation of the old Symbian system would be a thing of the past and that Nokia is developing strategies to ensure development consistency and a broader distribution base for applications.

For instance, developers can now write an application on the Nokia Qt platform and it will work on all of the company's smartphones without any further fuss. Nokia also said its development tools are now more efficient and reduce the lines of code needed to write an app by as much as 70%.

Other methods to attract more developers include enabling in-app purchases and introducing a wider range of app pricing options such as subscription models, micro-transactions, or "try and buy."

Nokia has also removed the time consuming and costly step of app signing - developers can now get their Symbian and Java apps signed at no cost just by the click of a button, the company said.

In addition to the refinements to the Nokia Qt software development kit (SDK) for smartphones, Nokia also announced an SDK for its Series 40 Touch and Type feature phones.

Currently Nokia said Ovi Store has 13,000 apps with about two million downloads a day. In comparison, the Apple App Store has 200,000 apps and the Android Marketplace is home to 80,000 apps.

However, Nokia executives pointed out that Ovi Store is just one of the many channels available for Symbian apps and that many thousand more are available at other sites.

Google`s mobile browser ready to smoke Iphone

The new google mobile web browsing engine seems to show their best performance ever in December. Although Android still trails the iPhone in absolute share of the web with just 0.05 percent versus Apple’s 0.44 percent, it grew a much faster 54.8 percent versus just 20.1 percent for Apple’s platform. The BlackBerry too had a better month at 22.2 percent growth while the only major platforms below them are Symbian (19 percent growth) and Java ME (15.6 percent).

In Desktop site also represented a major if symbolic victory for Chrome, which for the first time in the analysis has overtaken Safari for share on the web. The browser jumped exactly 0.7 points to 4.63 percent, or enough to pass Apple; even though it continued to grow, Safari grew only modestly versus November and topped out at 4.46 percent. Firefox saw a rare decline in use to 24.61 percent, while Internet Explorer continued its long descent and reached 62.69 percent.

While the rise of Chrome is explained through both the launch of Chrome for Mac in beta form as well as extensions becoming available for Windows, Android’s efforts are more complex. It was helped both by a wider overall shift to mobile as well as the launch of key phones like the Motorola Droid that have fueled Android market share with runaway sales.

Proof of the downturn for desktop browsing comes through desktop operating system share. Despite sustained availability of Windows 7, Microsoft’s combined OS share dropped to 92.21 percent while the Mac dropped a hundredth of a point to 92.11 percent. Linux was the only desktop platform to see a gain as it edged forward slightly to 1.02 percent. The iPod touch is broken out separately from iPhone share and claims 0.09 percent.

Web bowser share

source : NetApplication study

Nokia and Symbian will never get devorce

Nokia will stick with Symbian while looking another wife like Maemo or Android to become another partner.

Kallasvuo directly addressed recent blog reports that Nokia is replacing Symbian with the Linux-based Maemo OS on its high-end handsets, leading to speculation about what that means for Symbian’s future.

Using Symbian makes good business sense for Nokia, and allows the company to develop cheap smartphones that will democratise the form factor, said Kallasvuo.

Today, the biggest drawback with Symbian is its user interface, which hasn’t kept up with touch-based user interfaces on devices like the iPhone and phones based on Google’s Android OS.

In the middle of next year, a new version of Symbian will make a first step toward a better user interface, and this time next year the user experience on Symbian will be a non-issue, according to Kallasvuo.

Upcoming versions of Symbian will reduce clutter, decrease the number of clicks to get to features like music and email and offer a much faster user interface, promised Kai Öistämö, executive vice president of devices at Nokia.

Kallasvuo directly addressed recent blog reports that Nokia is replacing Symbian with the Linux-based Maemo OS on its high-end handsets, leading to speculation about what that means for Symbian’s future.

Using Symbian makes good business sense for Nokia, and allows the company to develop cheap smartphones that will democratise the form factor, said Kallasvuo.

Today, the biggest drawback with Symbian is its user interface, which hasn’t kept up with touch-based user interfaces on devices like the iPhone and phones based on Google’s Android OS.

In the middle of next year, a new version of Symbian will make a first step toward a better user interface, and this time next year the user experience on Symbian will be a non-issue, according to Kallasvuo.

Upcoming versions of Symbian will reduce clutter, decrease the number of clicks to get to features like music and email and offer a much faster user interface, promised Kai Öistämö, executive vice president of devices at Nokia.

As per said, Symbian is the great OS especially when we talk about 9300 communicator. People always love it and will have no replacement for them (memoryland).

Nokia N900 vs iPhone 3Gs

Nokia recently launched a new class of smartphone as its flagship. The promised N900 is a crossover between smartphones and Nokia’s Internet tablets, and makes its biggest break in its change of operating system: although still a phone, the handset runs Nokia’s latest Linux variant platform, not Symbian. Symbian OS seems like incapable to support a heavy duty computer likes application on phone. Maemo 5 renders it one of the first smartphones to have true PC-like multitasking and not only lets it run “dozens” of app windows at once but gives it a simple, large dashboard for switching and closing apps.

In hardware, Nokia makes clear the N900’s role as an effective replacement for the N97 and the company’s answer to the iPhone 3GS. The QWERTY slider design has the same 600MHz ARM Cortex-A8 processor as the Apple smartphone and a faster graphics core that, again like Apple, supports OpenGL ES 2.0 graphics features. GPS and Wi-Fi are similarly onboard. However, the N900 brings much more app memory at up to 1GB (256MB actual RAM), full HSPA-based 3G at up to 10Mbps down and 2Mbps up, and a much sharper 800×480, 3.5-inch touchscreen. The 5-megapixel camera and 32GB of storage are also carried over from the N97, but a microSDHC slot lets users add at least another 16GB with today’s cards.

Source: ERM Blog